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Bringing Real World Wisdom To The Classroom With eClips
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Welcome to “Sound Advice” – the brief audio download that brings the best of eClips to you. I’m Kirsten Barker. Online video is interesting. You don’t have to look further than YouTube to figure that out. One specific comedy clip of a lone man demonstrating the history of dance has been viewed on YouTube over 77 million times. While the entertainment value is clear, it does raise the question of whether or not this format of video storage and delivery can be educational too? This podcast will differ from our other Sound Advice series because instead of focusing on a single topic found IN eClips, we will use the podcast to illustrate the value of eClips itself… Our goal is to provide examples of why eClips content can make an impact in teaching. We hope that by the end of the next 8 minutes, you will understand how eClips can bring real world to the classroom – For example, how do you teach ethics? You can assign a reading or have a breakout session… But think of the impact when the stories are real and told by the person who experienced them… Dave Pelletier is a seasoned businessperson with experience as a CEO, consultant and entrepreneur. Listen as he shares his personal thoughts on ethics…Pelletier48_ethics2Ethics are really to me are the simplistic way it's your character. It's your integrity. It's kind of what you do in the dark when no one is looking. That's your character. That's your integrity. If you do stuff that if the light came on and don't take any wrong connotations here, but if the light came on you, you know, people wouldn't want to see who was there. You know that's all about -- that's what turns into ethics in how you run a business. A lot of people, a lot of businesses, a lot of businesses lately have been in the press and a lot of them have gone, spiraled down because the people at the top did not have the integrity, did not have the character to run an honest business and you lose customers. You know I'd rather say no and lose a customer by telling him the truth than and maintaining a degree of respect than, you know, keeping business by doing something dishonest or illegal or false. You know it may not be illegal but it's just not the truth. You know I just try to keep the ethics part as simple as possible and it's, you know, I treat others as I want to be treated myself. Chris Wilkerson, President and CEO of investment group High Bar Capital also shares an ethical challenge faced by the medical device company that he acquired…Wilkerson27_ethicalChoicesWe work on the loading docks of hospitals. Lots of times the guys who run the loading docks may or may not be unionized. May or may not want you to buy them lunch. It might seem small, like you buy them a $5 lunch. But suddenly, you are tipping the scale. You are changing your business. You are greasing the wheels in a different way. Is that how you want to be perceived? Because you cannot back off that. We don't do it. But that is probably the most minor of one. But it one that my guys are faced with that. And when they pull up on the dock, that is what they are faced with. And we say we don't do this. We don't do this. And just let them know. But it hits everyone at every level in the company. So we’ve touched on ethics. Now what about determination? Teaching students about the level of determination needed to start a business is a challenge – but by using eClips you can have real entrepreneurs share their personal journey and take the students through the dark places they have traveled…Russo17_noHelpI remember my mom came to the house one day and she had a check for $25,000 and she said, I don't want to talk to your dad about this, she said, but I can't stand seeing how stressed out you are anymore. I want you to take this money and I said to my mom... it was like being on a diet and wanting to eat something or like a junkie that needs a fix. I was looking at that $25,000 check and saying, I want that so bad and I remember saying to my mom, one, I love you, thanks for offering me this but one, that's not going to begin to solve my problems and number two, if you do this for me, when I get good at this, I'm never gonna appreciate it like I will if I just muscle through this thing and so she couldn't believe it but she walked away with the check still in her hand Russo19_nowAndThenSlowly but surely as the business took off and I had started to form relationships and had had clients for one year, two years and now three years, as they grew I got to grow with them. When I look at all these entrepreneurs, the ones that really are passionate about what they do, it didn't come easy, everybody has these horror stories, like if they don't buy this we may have to shut the doors.Surprisingly, one topic that the eClips team is often asked about is failure. After all, students usually have ample access to keynote speakers who come to campus sharing their winning moments – but there is also tremendous power in hearing the stories of the missed opportunities… Richard Loynd has had a distinguished career which included his position as Chairman and Chief Executive Officer of INTERCO. Here, Loynd reflects on an experience from working with one of his footwear subsidiaries…Loynd20_MichaelJordanYou can make some very big mistakes and still end up okay. When we owned Converse, it was important to have good athletes working with you. Because you can use them in your advertising. You can use them in the promotions. The kids related to them. And what have you. And we met with a young man, and his agent, and his mom and dad at Converse. And he had played basketball for Dean Smith who was a good friend of ours in North Carolina. And actually worked with us on different situations. And this agent wanted us to take this kid and make him one of our stars. And had big plans for him and big ambitions for how much we were going to pay him. And all of that sort of thing. And wanted him to get top billing among our basketball players. Well now, at the time we had Larry Bird, and Magic Johnson, and Dr. J, and Isaiah Thomas. And this kid just came out of college. So we turned him down. Well Nike took Michael Jordan and really, really did a job with him. And so there you go. Yes. You can really miss a few. And yet, you can still succeed. And you can't let it get you down. You just got to keep going back and working at it again. And I have had some other ones as well. But one is the one that sort of creates the most fun. And of course, there is power in hearing about failures…as we’ll hear from SC Johnson Brand Manager, Jaime Allen….Allen05_freshBrushStory1When I was working on that launch, Fresh Brush. It was an early Saturday morning. It was about two months before we were about to launch. And I got a frantic call on a Saturday morning from my head of product supply. And he said, we're two months out from launch. We've got about 30,000 cases ready to ship. And you know, we had been building up. You ramp up your inventory before your first ship date. So we were posed to be making about 100,000 cases. That's a lot of money. A lot of inventory wrapped up in that money. And we were you know, we were ramping up at this time. And he called and said, we have a major issue. We found a product failure. He said, you have to come down here and figure out what to do. So about 10 minutes later I was in my car. I was driving three hours away to Green Bay, which is where this product was being manufactured. And we literally rolled up our sleeves, got in this conference room and tried to evaluate how big of a problem is this? There was - they found a quality issue as they were making the product on the line. Somebody happened to take one of the products into the - it was a toilet product. So they happened to take it into the bathroom and use it. And they found that it fell apart. This is a major quality issue. If you launch a product like that, what does that do to your equity? And you have to really consider what are the implications of that? And you have all these people in the room and they are looking at you to guide them. To make the decision. And you really have to think, is this a major issue? Can we live with this? Do I have to scrap 30,000 cases? How are we going to make the other 70,000? What am I going to tell my sales person? What am I going to tell Wal-Mart? What am I going to tell Target? So you're really the one that they look to make this call. And so high sense of urgency. That's - I can't stress that enough because you are really - you are really there on the firing line sometimes. And you have got to make the call. To close out, since eClips was developed by Cornell faculty and staff, we thought we would share one last piece of interest about the collection. Since many of the hundreds of interviews and lectures we have captured come from Cornell undergraduate or graduate school alumni, we decided to compile a theme we titled “Loud Her Praises Tell” which contains over 40 clips of entrepreneurs and experts reflecting on the important mark that Cornell made on their journey… We thought we would end the podcast with thoughts from three different entrepreneurs – about Cornell’s impact on their lives…Alter08_hotelSchoolThe best learning experience that I took away from Cornell was it really taught me to learn. You know, you don't really take the information and actually use it. It's learning how to learn is what you wind up doing at a place like Cornell and I think the practicality coupled with the academic version of you know, the learning process here along with the practical experience, I thought gave me a great opportunity to go out in the real world and deal with day to day running a business. Marino25_diversityAtCornellFor me Cornell was completely eye opening in that respect. Just a tremendous diversity in people, not just in color of your skin but diversity in thought, diversity in ethnicity, diversity in religion, diversity in sexual orientation... I mean just across the board really lots of different people with different backgrounds with different thoughts and expressions and so for me it was a really eye opening place to be.Holland04_cornellLessonsWhat is it that Cornell brings? And it is funny. Because you know. It is so much - going here for four years. It is very much very much part of what I am. It's kind of hard to tear apart the growth that I went through while I was at Cornell. From the specific lessons. But the funniest one that I guess when I would tear it down is it taught me how to fail elegantly. But the part that I came to realize is that you know. Something that is not lost on any Cornellian, is that school is really tough. You know. It is the walk up a 45 degree hill in 35 degree weather to get a 25 percent correct on a prelim you know. That was me in Chem 207 all over. And in business, what I have learned a lot now is that a lot of people don't get anywhere because they are so afraid of failing.Thanks for listening to this segment. We hope you now have a better understanding of the value the eClips collection provides. If you are interested in browsing through more clips or would like to explore the collection further, please check our website at eclips.cornell.edu. That’s E-C-L-I-P-S. cornell.edu.And remember, if it is a business topic of interest, eClips will bring you “Sound Advice”…
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