Themes: Plans are important to shape entrepreneur's thinking

Bill Higgins is the owner of Saratoga Garlic in Saratoga Springs, NY. The company is an organic produce and garlic farm.

A conversation with a steak house owner in Manhattan gave Bill Higgins the idea of farming organic produce. He gave up his initial idea of carrots and potatoes for garlic mainly due to the fact that is doesn't require the amount of acreage a field crop would require.

During this inteview, Bill shares his thoughts on developing a business in organic agriculture. In addition, he discusses the importance of developing a business plan and marketing strategy and taking the time to understand the customer and the customer's needs.